BlogHow Hugo works

What Hugo remembers about a fan, and why it sells

Hugo keeps both halves of every relationship: what the fan said about himself, and what the creator has told him. What is in that memory, and how your team reads it.

Markus· Head of Sales ·· 4 min read
A row of grey index cards standing upright; one card is blue.

A fan who has talked to a creator for five months knows a lot about her. Her dog's name, the trip she said she was taking, the thing she said she would never send. He also knows what he told her: his job, his birthday, that he hates being called babe.

The quickest way to lose that fan is for "her" to forget any of it. A team of chatters on shifts forgets all the time, because the person answering tonight did not write last week's messages. This is the problem Hugo's memory exists to solve.

Two halves, not one

Most tools that keep notes on a fan keep notes about the fan. Hugo keeps both sides of the relationship:

  • What he told her. Who he is, his life, what he likes, what he wants from her, how he pays, and the things never to do with him.
  • What she told him. Everything Hugo has said as the creator: where she was last weekend, what she is doing this week, and anything she promised.

The second half is the one that gets overlooked, and it is the one that gives a chatter away. A fan rarely notices that she forgot his cat. He always notices when she tells two different stories about her own week.

It starts before Hugo does

When a creator connects to OnlyX, her fans arrive with their past messages and purchases. Hugo opens each thread already knowing what that fan has bought and what she has told him, so the first reply he writes continues the conversation that was already there.

From then on he reads the whole thread before every reply: what was said, what the fan bought, what he was offered and passed on.

Why memory sells

Fans pay to be known. A message that asks how the night shift went, by a creator who remembers that he works nights, is worth more than any opening line, because nobody else in his inbox can send it.

Memory also shapes the sale itself. Hugo reads what a fan has already bought before he offers anything. He never sends the same teaser to the same fan twice. And once a fan has bought, his next ask is answered a step higher on the creator's price ladder, never back at the starter price.

What your team sees

None of this is hidden from the people who work the inbox. Open a conversation and the fan panel has a section called What Hugo knows. It shows:

  • She has told him and She promised: the things Hugo said as the creator. These come first for a reason. Read them before you answer a fan yourself, and do not contradict them.
  • Hugo's notes about the fan, in sections, each with one to three dots that show how sure he is.
  • Hugo's read: one line that sums the fan up, when he has one.
  • Six readings from 1 to 10, including heat, warmth and who is leading the conversation. Hugo sets these himself on every turn.

So when a chatter takes over a thread at the moment it matters, she is not starting cold. She can see what the creator has said, what was promised, and how this fan buys, in the time it takes to scroll one panel.

What it does not do

Hugo's notes are his own. Your team cannot edit them, and there is no way to set the readings by hand. If he has misread a fan, the answer is to take over the conversation and reply yourself. Each fan also has his own thread and his own memory, kept from the first message on.

Markus
Head of Sales at OnlyX

Start free

The CRM is free from the first creator. Hugo is paid only when he sells.